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Schedule your BFCM storefront weeks in advance
· scheduling, bfcm, storefront
The worst time to edit your theme is 11:59 PM on the busiest night of the year. Yet that’s exactly when most stores scramble to flip on their Black Friday banners.
Build the calendar once
With Maestro you plan the whole event up front:
- Teaser banner goes live a week before
- Black Friday hero swaps in at midnight Friday
- Cyber Monday sections rotate in Sunday night
- Back to normal — everything reverts Tuesday morning
Schedule sections, not whole themes
You don’t need to duplicate and publish an entire theme for one banner. Maestro schedules individual sections and blocks, so a promo appears and disappears on its own timeline while the rest of your store stays untouched.
Set it and forget it
Once the calendar is built, you’re done. Maestro publishes each change at the exact minute you chose — and history tracking means you can always see and undo what ran.